UC Editorial Style GuideFollow the style guide below to ensure clear and consistent communication with our many audiences, whether that is the public at large; the media; students and parents; advocates and allies; and colleagues at the Office of the President and throughout the UC system.
The most important rule is to write for your readers. Avoid jargon and acronyms. Keep your copy simple, direct and to the point. Although tone and style might vary depending on the audience, always use an active voice. Lastly, don’t be afraid to show your passion for the university and its work. Faculty, students and staff are excited by what they do; the language used to describe that work can and should reflect that passion, personality and commitment.