LibGuides: Exercise & Sports Studies: Sport Management & Marketing

WPA Federal Art Project Poster. 1939

Public domain image, Library of Congress Prints & Photographs Division

Sample Books from the Catalog

Emerging Technologies in Sport:Implications for Sport Management
Same Players, Different Game
Call Number: Main Library GV351 .B37 2020
Changing the Game
Call Number: Online
A Concise Guide to Market Research
Call Number: Online
Sports Management and Sports Humanities

GV 181 - Recreation leadership
GV 201-555 - Physical education and training
GV 731 - Sports management & marketing
KF 3989 - Sports law
HF 5001-6182

Suggested subject headings and keywords:
Sports -- United States -- marketing
Sports marketing
College sports -- economic aspects

UCSB Library Search

Article Databases

Below are some recommended article databases, many of which contain the full text of articles. If you do not see a link to the full text, use the to find a different access point or to order a copy through Interlibrary Loan. You may also want to explore some of the databases listed in the Business Research Guide.

Business Source Complete This link opens in a new window
Business Source Complete covers all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.

Date Coverage: 1886 - present
Materials Indexed: Business Data; Economic Data; Factual Information; Financial Data; Journal Articles; Magazine Articles; Periodical Titles; Reports; Statistics
Current Contents Connect This link opens in a new window
Current Contents Connect indexes the bibliographic data for articles from thousands of scholarly journals. Its unique feature is the ability to browse issue by issue tables-of-contents for any of the journals indexed.

Date Coverage: 1998 to present
Materials Indexed: Journal Articles
Nexis Uni This link opens in a new window
Nexis Uni (formerly LexisNexis Academic) provides access to more than 17,000 news, business and legal sources from LexisNexis. Nexi Uni has three primary collections: 1) full-text access to thousands of news sources in the U.S. and abroad back to the 1970s; 2) aggregated economic data on businesses, corporations, and industries in the U.S. and abroad; 3) full-text legal documents, including U.S. Federal and State court cases, and law reviews from the late 18th century to present.

Materials Indexed: Biographical Information; Business Data; Charts & Graphs; Economic Data; Financial Data; Government Documents; Journal Articles; Legal Literature; Magazine Articles; Newspaper Articles
Factiva This link opens in a new window
Business information from nearly 9,000 U.S. and international newspapers, magazines, websites, photographs, and trade and industry publications. Includes company information such as market data, competitors, company profiles, financial comparisons, an dmore.

Materials Indexed: Business Data; Economic Data; Financial Data; Images; Newspaper Articles
Regional Business News This link opens in a new window
Regional Business News is a supplemental database for customers of Business Source Premier. With daily updates, Regional Business News provides comprehensive full text for regional business publications (including titles from Crain Communications). Regional Business News has full text for more than 50 sources.

Materials Indexed: Magazine Articles; Newspaper Articles