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Exercise & Sports Studies: Sport Management & Marketing

Finding information on all aspects of exercise, recreation and sports.

WPA Federal Art Project Poster. 1939

Sample Books from the Catalog

  • GV 181 - Recreation leadership
  • GV 201-555 - Physical education and training
  • GV 731 - Sports management & marketing
  • KF 3989 - Sports law
  • HF 5001-6182

    Suggested subject headings and keywords:

  • Sports -- United States -- marketing
  • Sports marketing
  • College sports -- economic aspects

UCSB Library Search

 

 

Article Databases

  Below are some recommended article databases, many of which contain the full text of articles.  If you do not see a link to the full text, use the  to find a different access point or to order a copy through Interlibrary Loan. You may also want to explore some of the databases listed in the Business Research Guide.


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