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Business: Industry Analysis

Industry Background

Tips for Business Source Complete: In the Search Options section, limit the Publication type to Industry Profile and/or Market Research Report to find reports on specific industries such as Food & Drink, Confectionery, and Menswear.

Trade Associations: Trade association web sites can be another excellent source of information on current industry trends and issues , marketing strategies, and other industry data. Use a search engine such as Google to look for trade associations by keyword (e.g., “beverage trade association”).

Industry Surveys and Websites

Business/Industry Codes

Industry codes are used to identify and define individual industries. Some of our business databases allow you to search by NAICS or SIC codes as a keyword. To find the appropriate industry code, please use the NAICS and SIC sources below.

Economic Census: Industry Snapshot

The Industry Snapshots present key statistics from the Economic Census and per capita ratios using data from Population Estimates for a user-selected industry. 


Industry Statistics Portal: Business Data from the U.S. Census Bureau: This application provides access to the Census Bureau programs that provide economic data for a user-selected industry.

Citing Industry Reports

If using IBISWorld Industry Reports:


APA Format:

Last name
 (Year). Report Number: Report NameRetrieved from IBISWorld database. 

MLA Format:  

Last name, First name. “Report Number: Report Name”. IBISWorld. Month of report. Year of report. Web. Date accessed.


More information for citing business resources can be found here:

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