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WRIT 107B (General): Home



The guide was created to assist students taking the WRIT 107B course find reports, articles, and other sources that will provide the necessary context for their industry analysis.

Start here!

Tips for searching in Business Source Complete
Look at the options in the column on the left under "Source Types" Note, not every source type will be available on your industry or competition:
     SWOT Analysis   (Strengths Weaknesses Opportunities Threats)   
     Industry profiles
     Market research reports
     Product reviews
Add words/phrases such as:
    Industry Analysis         Market* OR advertising
    Competition                 Trends
    Operations                   Management 
    Financials                    Employees OR personnel     

Business/Industry Codes

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