Welcome!
Welcome!
The guide was created to assist students taking the WRIT 107B course find reports, articles, and other sources that will provide the necessary context for their industry analysis.
Start here!
- IBISWorldUse this database when researching industry background, future outlook, trade associations, and news
Industry research provides more of a "big picture" understanding rather than individual company information and research - Business Source Complete This link opens in a new windowThis database covers all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.
Format: you will find news sources, scholarly articles, trade publications, SWOT analyses, and more
Tips for searching in Business Source Complete
Look at the options in the column on the left under "Source Types" Note, not every source type will be available on your industry or competition:
SWOT Analysis (Strengths Weaknesses Opportunities Threats)
Industry profiles
Market research reports
Product reviews
Market research reports
Product reviews
Add words/phrases such as:
Industry Analysis Market* OR advertising
Competition Trends
Operations Management
Financials Employees OR personnel
Competition Trends
Operations Management
Financials Employees OR personnel
Interview
Business/Industry Codes
- North American Industrial Classification System (NAICS)[Ref HF1042 N67 2007]
Used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. The SIC was replaced by the NAICS starting in 1997, but data is still available with SIC-based codes.