LibGuides: WRIT 107B (Yamboliev, Fall 2023): Home

Welcome!

The guide was created to assist students taking the WRIT 107B course find reports, articles, and other sources that will provide the necessary context for their final reports.

Start here!

IBISWorld
Use this database when researching industry background, future outlook, trade associations, and news

Industry research provides more of a "big picture" understanding rather than individual company information and research
Materials Indexed: Business Data, Factual Information, Reports, Statistics
Business Source Complete This link opens in a new window
This database covers all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.

Format: you will find news sources, scholarly articles, trade publications, SWOT analyses, and more
Date Coverage: 1886 - present
Materials Indexed: Business Data; Economic Data; Factual Information; Financial Data; Journal Articles; Magazine Articles; Periodical Titles; Reports; Statistics

Tips for searching in Business Source Complete

Look at the options in the column on the left under "Source Types" Note, not every source type will be available on your industry or competition:

SWOT Analysis (Strengths Weaknesses Opportunities Threats)

     Industry profiles
     Market research reports
     Product reviews

Add words/phrases such as:

    Industry Analysis   Market* OR advertising
    Competition Trends
    Operations     Management
    Financials    Employees OR personnel

Interview

Business/Industry Codes

North American Industrial Classification System (NAICS)
[Ref HF1042 N67 2007]
Used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. The SIC was replaced by the NAICS starting in 1997, but data is still available with SIC-based codes.