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Writ 107B (Mizrahi, Winter 2016)

Books

Click on your professor "Mizrahi"
You can check these out for 1 day at a time
 
For additional print resources search the Library Catalog
Search your country by subject. For example:
     subject keyword = [placename] guidebooks
                   or
                               [placename] description and travel
                   or
     keyword = [placename] travel


Additional suggestions:
    
    Crane, F. G. (2010) Marketing for entrepreneurs : concepts and applications for new ventures.
    Thousand Oaks, Calif. :  Sage Publications.
    Main Library HF5415.13 .C676 2010

    Drummond, G. (2008). Strategic marketing: planning and control. Amsterdam; London:
    Butterworth-Heinemann.
    Main Library HF5415.135 .D78 2008
 
    Hooker, J. (2003). (2003)  Working across cultures.  Stanford, Calif.:   Stanford Business Books.
    Main Library HM1211 .H66 2003    

    Luecke, R. (2006). Harvard business essentials: marketer's toolkit: the 10 strategies you need to
    succeed. Boston,  Mass.: Harvard Business School Press.
    Main Library HF5415 .L83 2006

    Middleton, V. T. C. (2009) Marketing in travel and tourism. Amsterdam; Boston; London:
    Butterworth-Heinemann.
    Sciences Engineering Library G155.A1 M475 2009

    Morrison, A. M. (2010) Hospitality and travel marketing. Clifton Park, NY : Delmar Cengage
    Learning.
     Sciences Engineering Library TX911.3.M3 M67 2010

    Oelkers, D. B. (2007) Travel and tourism marketing.  Mason, OH: Thomson/South-Western.
    Sciences Engineering Library G155.A1 O35 2007

    Peterson, B. (2004).  Cultural intelligence:  a guide to working with people from other cultures.
    Yarmouth, Me.:   Intercultural Press.
    Main Library HM1211 .P47 2004