Consumers and Markets
- Bureau of Economic Analysis - Personal Income by Region
- A great resource for finding the areas in the US with the highest per capita income, personal income, and population.
- Bureau of Economic Analysis - Local Area Annual Personal Income
- Personal income and per capita personal income, 2009-2011, with year 2011 rankings of per capita personal income.
- Best Customers: Demographics of Consumer Demand
- Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
- Try searching "Travel" within this publication*
- Who's Buying series
- Click on Social Sciences, then Who's buying...
- Examines how much Americans spend by demographics such as: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education.
- Nielsen's MyBestSements PRIZM
- Nielsen's lifestyle segmentation systems define every neighborhood in the U.S. in terms of distinct lifestyle types. Via entering a zipcode, obtain a neighborhood's top five segments, along with some descriptive detail about each segment's lifestyle traits.
Associations
Associations can be useful sources of information from organizations involved in a business or activity. Once you find a potentially useful organization, go to the web site and see what kind of research and publications they make available.
To find an association try searching Google:
Associations can be useful sources of information from organizations involved in a business or activity. Once you find a potentially useful organization, go to the web site and see what kind of research and publications they make available.
To find an association try searching Google:
travel association
or
[placename] tourism association
a convenient summary of statistics on the social and economic structure of the states, metropolitan areas, and micropolitan areas in the United States. It is designed to serve as a statistical reference and guide to other data publications and sources.
Reference Sources
Advanced dictionary of marketing. Reference (first floor) HF5412 .D33 2008
Lifestyle Market Analyst Reference (first floor) HF5415.33 U6 L54
For the biggest markets in the US, details on lifestyle and spending habits for a variety of merchandise and service categories.
For the biggest markets in the US, details on lifestyle and spending habits for a variety of merchandise and service categories.
American Generations: Who they are and how they live Reference (first floor) HC110.C6 O35 2006
Consumer USA. Reference (first floor) HC101 .C7442008
Household Spending: Who Spends How Much on What Reference (first floor) HC100.C6 H68 2011
Leisure travel: a marketing handbook Reserve Book Service, Desk G155.A1 P58 2004
International Marketing Data and Statistics. Reference (first floor) HA 42 .I57
Advertising
Advertising Costs
If you have a media outlet (NYTimes, Google, etc.) that you would like to see prices for advertisements, try a Google search for [media outlet] AND "media kit" and then search for rates. See an example here.
Gale Directory of Publications and Broadcast Media Reference Desk (first floor) Z 6951 A97
Five volume set lists media by city. Includes newspapers, television, and radio. Many media include advertising rates.
MRI+
Requires a login with free registration. Focus is on print media, allows you to create lists of newspapers and magazines of interest then collect data on their ad rates.
Go to Reports: Magazine Pocketpiece to look at readership and median age of audience for individual magazines.
Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States.