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WRIT 107B (Business Planning - Spring 2014)   Tags: business_planning, consumers, envs_193, international_business, marketing, sustainability, writing  

Last Updated: Oct 16, 2014 URL: Print Guide

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Many items are available only to UCSB students, faculty, and staff from off campus!


Citation Guide

Need help with citations?
   See the Citation Guide

See the Harvard Business School Citation Guide

Have a citation?
    Use the Citation Linker to locate the article.


Business/Industry Codes

Used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. The SIC was replaced by the NAICS starting in 1997, but data is still available with SIC-based codes.

Lists and describes SIC Codes, a system that categorizes businesses by type. SIC Codes are then referred to in a variety of business and economic resources. Being replaced by NAICS Codes.

Resources to Get Started

Provides information about the inception, emergence and current status of new and established industries and business segments that are pioneering new technologies, introducing break-through marketing strategies or implementing innovative means of serving new markets.
A business reference source that provides detailed, comprehensive information on a wide range of industries in every realm of American business. The work consists of more than 1,000 detailed profiles of the manufacturing and service industries. Search by keyword or SIC or NAICS.
Chronicles the history, development and current status of the world's most lucrative and high profile industries. Search by keyword or SIC or NAICS.
The index and full-text of trade and scholarly publications in business, economics, and related fields.
Look at the options in the column on the left:
     SWOT Analysis   (Strengths Weaknesses Opportunities Threats)   
     Industry profiles
     Market research reports
     Product reviews
Add words/phrases such as:
    Industry Analysis          Market* or advertising
    Competition                 Trends
    Operations                   Management
    Financials                    Employees or personnel     
Statista aggregates the current statistics and studies from market researchers, organizations, specialist publications, as well as from government sources.
Standard and Poor's Industry Surveys [Reference (first floor) HC106.6 .S74]
The fastest way to come up to speed on the players and events impacting over fifty of the largest North American and global industries. 

Newspaper Articles

LexisNexis Academic ucsb only
Good for for news - general or business.
Use Easy Search. Search the News,  Major World Publications.
For companies involved in your business use Combined Search, check Company Profiles.
    Look at the options listed on the left when search results are displayed
Links to Los Angeles Times, New York Times, Wall Street Journal, and news aggregators.
Access World News (NewsBank) ucsb only
Full text information and perspectives from over 600 U.S. and over 700 international sources.

Internet Resources

U.S Small Business Administration. See the tab for Starting and Managing a Business.
SCORE is an SBA (US Small Business Administration) initiative that provides advice and mentoring for small businesses.
Associations can be useful sources of information from organizations involved in a business or activity.  Once you find a potentially useful organization, go to the web site and see what kind of research and publications they make available.
To find an association try searching Google:
             [keyword] association OR society
                 (OR must be in upper case)
   Find Industry reports, Company profiles and Market Statistics
   This version is for public (free) reports only
Free service allows users to review an annual report in an easy and convenient manner. Many companies also include a responsibility report.


from: Guide to Online MBA

Statistical Resources

Click on tab labeled "PDF version" to view current ed.

California Demographics

California Statistical Abstract [also in print: Ref HA 261 C295]
Click on Get Data, 2007 Economic Census (upper left)
Then: Quick Reports - data by industry or geography
Then: 2007 Economic Census - select from the U.S., states, counties, and more
     or, go exploring!
County Business Patterns and Zip Code Business Patterns
Find a NAICS Code for your type of business and enter it in the Industry Statistics Sampler (upper right) of the Economic Census. The code can also be used to get more local information about the industry at the County/Zip Code Patterns site.

Print Resources

Business Plans Handbook: A Compilation of Actual Business Plans.... [Reference (first floor) HD 62.7 B865]
Mulit-volume set includes actual business plans for hundreds of different types of startups. Also includes a guide to the business plan. See the cumulative index in the last volume.  Additional volumes online.
Small business sourcebook. [Reference (first floor) HD2346.U5 S65]
Business Plan   [videorecording]       Media Collection HD30.28 .B8525 2010

Preparing effective business plans: an entrepreneurial approach.      Main Library HD30.28 .B36837 2009

Writing and presenting a business plan.     Main Library HD62.5 .B675 2006
For additional print resources search the Library Catalog
Try the subjects:
proposal writing in business
or business planning
or search your topic by keywords.
See also Course Reserves: WRIT000.


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